Studio Goode
Verre Skin

VerreSkin

Brand Identity, Packaging, Campaign, Art DirectionBeauty & Skincare

Results you can trust, in a bottle you'd leave on the counter.

Skincare splits into clinical-pharmacy cold or soft pastel that says nothing. Verre Skin wants both — efficacy you believe and packaging you'd display. The name is French for glass, and the whole system chases its two promises: transparency and clarity.

A tall condensed wordmark runs oversized up the side of every tube and jar until the name becomes the pattern. One cornflower blue against white, finished with a mirror-silver cap.

The Verre Skin wordmark blown up in blue with logo annotations.
A hand holding the Verre Skin cleanser on a bathroom counter.
A hand lifting the silver lid off the moisturizer jar of white cream.
A woman holding the Verre Skin serum against her jaw.
A woman smoothing mineral SPF onto her cheek in sunlight.

The five-step regimen — cleanser, essence toner, hydrating serum, barrier repair moisturizer, mineral SPF 50 — reads as one family at a glance, blue and white alternating across the line, the mirror-silver cap and vertical logotype the constants from travel-size to full toner. The art direction runs a saturated studio register, the wordmark blown up behind the subject, and a warmer lifestyle register that follows the routine into real rooms. Casting holds one idea: skin at every age, the same clarity standard regardless of decade.

Three Verre Skin products paired with their boxes on a blue backdrop.
A silver-haired woman holding the Verre Skin essence toner.
A laughing woman holding the moisturizer jar against a red backdrop.
A hand holding the Verre Skin mineral SPF tube in a car.
The full Verre Skin range lined up with their boxes.
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