Studio Goode
Mira

Mira

Brand Identity, Product Design, Art DirectionSaaS & Technology

The best schedule is written before the rush, not during it.

Workforce software is spreadsheet-grey dashboards built for HR departments, not the person behind the counter. Mira is scheduling a café lead would actually want to open — confident, not corporate: forecast demand, build shifts to match, keep labour on budget.

The mark is two rising peaks forming an "m," topped with a lime dot — head, pin, spark of energy at once. Electric blue leads; rust coral and lime keep it from feeling clinical.

The Mira dashboard on a phone beside a blue campaign headline.
The Mira logo and tagline on solid blue.
Two café staff at the counter with Mira app cards floating around them.
Mira interface components — buttons, notification chips and stat cards.
A barista checks his phone beside the Build shifts fast headline.
The Mira mobile dashboard showing the forecast and today's schedule.
Mira's availability, time off and swap requests dashboard.

The product design does the heavy lifting — forecast, labour cost, filled and open shifts surfaced as colour-coded cards, availability and swap requests handled in a glance. The voice stays plain and human throughout: build shifts fast, forecast on, need 2 more staff. The campaign places it in the real world — boutique hotel desks, busy cafés, aprons and order rails — pairing the chunky headline with floating UI so the software reads as part of the shift rather than another screen.

A barista holds a Mira cup beside the Good shifts, great service headline.
A hotel lead holds up the Mira app at a boutique hotel desk.
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