Studio Goode
Brasa

Brasa

Brand Identity, Art Direction, Digital ApplicationsLifestyle & Retail

A room that stops performing and starts being lived in.

Dubai's furniture market is crowded with showroom minimalism — cold stone, hard edges, rooms styled to be photographed rather than lived in. Brasa is the opposite: built for long shared evenings, not the catalogue page.

The identity centres on the Ember — a setting sun over a horizon, warm enough to carry the brand without the wordmark. Clay, terracotta and near-black tie it to the material world of walnut, bouclé and sunlit plaster.

Brasa's Sueño bedroom, a bouclé bed on a deep terracotta rug in a plaster room.
The Brasa identity — the Ember sunset mark above the Fraunces wordmark.
Three lockups of the Brasa wordmark and its Ember sunset mark.
A woman reads in the Sala walnut and bouclé armchair.
Three Brasa pieces — a bouclé chair, a leather armchair and a terracotta side table.
Three brasa.living Instagram posts showing furniture in lived-in rooms.
Brasa Instagram stories, including a Live warmly frame on Ember red.
A couple resting in the sunlit Brasa House showroom in Dubai.

The line is organised into a named family — Curva, Onda, Pilar, Sala, Sueño — each piece given a short human descriptor rather than a spec sheet. Fraunces Light carries the logotype, high-contrast and soft-humanist, editorial without stiffness. The art direction splits between Studio, framing single hero pieces in sunlit plaster rooms with long afternoon shadows, and Stories — looser and lived-in, real people, feet up, slight film grain, candid motion welcomed.

Brasa's art-direction board contrasting the Studio and Stories photography.
The off-white Brasa wordmark and Ember mark on near-black, reading Live warmly.
A couple lounging by a round walnut table on a terracotta rug.
The Curva dining chair in walnut with a bouclé seat.
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