Studio Goode
Daisy Rue

DaisyRue

Brand Identity, Art Direction, Digital ApplicationsFashion & Luxury

Luxury that stays close to the wild.

The house sits among the maisons of Rue Saint-Honoré, but its reference point is the hillside — the cobblestone, the wildflower at the edge of a stone wall. The brief was an identity holding both registers: European precision and nature left to grow on its own.

We built it around the Mark — a daisy abstracted to four petals around a still centre, architectural yet organic. A high-contrast serif and a dusk-blue drawn from the petal hold the line between editorial and earth.

Three studio lookbook figures in tailoring against soft grey.
The Daisy Rue mark, a daisy abstracted to four petals.
The petal mark tiled into a repeating dusk-blue pattern.
A Daisy Rue billboard above luxury storefronts on a Paris avenue.
A man in a knit polo and trousers in a wildflower meadow.
Two men in oat tailoring facing each other in studio.

The petal mark extends into a repeating pattern that runs across linings, packaging and digital surface, while the palette stays close to the earth — stone, oat, ink denim, the muted green of a hillside — so the clothes, never the graphics, carry the colour. The photography runs two registers: Spring Study, single figures against open sky and wildflower, tailoring quiet against the landscape; and a cleaner studio lookbook, the clothes read plainly against soft grey.

Campaign posters filling a curved Paris storefront window.
An overview statement set beside the dusk-blue petal mark.
A woman in tailoring outside the Daisy Rue maison in Paris.
The house overview beside the four-petal mark.
A man in tailoring on a stone terrace above rolling hills.
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